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Lattice80 Top 100 Leaders In Global Tech 2019,
CryptoVixens Trailblazer Award 2019
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I am a passionate collaborator, communicator, and storyteller. I drive results by cultivating customer-centered cultures with effective marketing communication strategies across global organizations. I have two decades of experience on digital network products, including entertainment companies Microsoft Xbox, Hasbro, Lucas Films, and Riot Games, and B2B blockchain with NEM and Symbol from NEM. I serve as an Advisor for Predixa Group LLC, NEM, and the OKCoin Exchange.

Pre-blockchain, I worked on some of the world’s first digital tradable assets in
Pokémon Online, Magic: The Gathering Online, League of Legends, and the Xbox Digital Marketplace. My game industry experience turns out to be highly relevant to the new industry of blockchain technology and cryptocurrencies, which involve digital assets, expanding engagement and participation with virtual economies, and using game theory to incentivize users to act in the best interest of the network.

Collaboration, community, and connecting with others is at the heart of everything I do. I am drawn to spaces that are based on bringing people together despite challenges - which is why I've devoted my professional life to technology, gaming, and leadership.
Predixa Group LLC
Blockchain Advisor and Digital Marketing Consultant

Present

 

Predixa is a research and advisory firm providing information and in-depth cryptoeconomic audits and consulting for leaders in tech, IT, engineering, blockchain, enterprise, marketing, and financial analysts.​

NEAR Protocol / NEAR Foundation 
Marketing and Communications Consultant

2020 - 2021

 

NEAR is a new application platform, designed to bring blockchain to wide variety of mainstream applications. Focusing on developer and end user experience, NEAR is building high performance infrastructure. https://near.org/

  • Oversaw marketing and communications for the NEAR Foundation, the advocacy and educational arm for the NEAR      Protocol.

  • Provided ongoing support for PR and marketing initiatives for NEAR Protocol's ecosystem including: Aurora (NEAR        EVM), Rainbow Bridge, Sputnik DAO, Climate Neutral Programs, NFTs, DeFI, Ref.Finance, and Creator Communities.

  • Responsible for managing a team of marketers leading the creation and execution of the global marketing strategy      including customer lifecycle management, business development, and new product launches.

NEM.io Foundation / NEM Group Limited, Singapore / Gibraltar
President, Director, Advisor

2019 - 2020

 

The NEM.io Foundation operated software development teams, partnerships, services, education, and marketing to support enterprise adoption of the blockchains NEM and Symbol from NEM.

  • Held the top leadership role and grew the company to 75+ software professionals distributed over 18 countries. Led merger & acquisition to NEM Group in April 2020.

  • Managed C-staff, budgets, represented NEM with engineering talent, partners, investors, universities, exchanges, and community. 

  • Restructured the company from a localized structure to a product-team structure in under 3 months, reduced OPEX expenses, and raised $8M in funding in a financial market downturn.  

  • Created company-wide standards, global communications, education/training portal, and performance metrics reporting systems.

  • Oversaw creation of the new Symbol from NEM brand, representing NEM’s biggest new product in 5 years.

  • Rebuilt the company’s financial structure to meet regulatory compliance standards.

  • Implemented global partner support programs.

Communications & Marketing Director

2017 - 2019

  • Transformed the marketing communication strategy, which helped grow the market cap from under $2 billion USD to over $9 billion USD.

  • Overhauled marketing content pipeline expanding across platform.

  • Leveraged PR tools such as Cision for managing communications, impact, and outreach.

  • Created and produced a transmedia marketing and YouTube channel called Inside NEM (~14K subscribers/followers) with custom content aimed at developers and education. It was translated into 5 languages and rebranded to Inside Tokens in 2020.

  • Supported leadership on driving new ways to enhance product life and correlating KPIs.

  • Represented the company in interviews, speaking events, training, and business development as well as key partnerships including the United Nations, Bank of Lithuania, and Crow Tribe.

  • Managed global events and tradeshows.

  • Led crisis management during the largest financial hack in history.

  • Oversaw public relations, media trainings, and PR strategy.

 

Aspyr Media, Texas

Director of Marketing & Community
2016 - 2017

 

Aspyr Media is an independent game developer and publisher of licensed franchises such as Star Wars, Call Of Duty, Sid Meier’s Civilization, The Sims, Layers of Fear, and Borderlands.

Riot Games / Tencent, California

Marketing and Communication Strategist

2013 - 2016

 

Riot Games is a game developer and publisher of League of Legends, the world’s top-grossing PC game with a community of over 67 million users worldwide.

  • Assisted with PR and marketing communications strategy and execution for the Riot and League of Legends brands, driving $1.6 billion in annual revenue.

  • Assisted with the internal communications brand strategy and execution, and L&D programs.

Accolades PR/ Austin, Texas

Mobile Marketing Director Consultant

2014 - 2015

 

Accolades PR was a results-oriented communications firm committed to progressive strategies in public relations, social media and digital/mobile marketing. The company was acquired in 2015.
• Provided strategic counsel and marketing optimization for mobile clients ranging from Fortune 500 companies as well as Austin’s own SMBs.

Raptr, California

Director of Marketing

2011 - 2013

 

Raptr was a social networking and data analytics start-up focused on big data in gaming (that evolved into Plays.TV in 2017). Raptr was the first company to systematically track and analyze gameplay behavior across PC, console, web, and mobile.

  • Managed a team leading the creation and execution of the global marketing strategy, including customer lifecycle management, a full-featured loyalty program, business development, monetization, and new product launches in 20 countries.

  • Collaborated on product development strategy for the Raptr desktop client and website to drive and support 50M+ new installs.

  • Led business development and the Raptr Rewards program with key partners such as EA, Microsoft, and Mojang.

Microsoft / Xbox, Washington

Sr. Global Marketing Consultant
2008 - 2011

 

Xbox is Microsoft’s flagship gaming platform, with over 65 million monthly active players.

  • Led the design and execution of global marketing strategies to optimize sales, profitability, and competitive marketplace positioning for products across Xbox Marketplace, Bing, Skype, and MSN.

  • Assisted with the global launch of the Xbox Live digital marketplace, which was Microsoft Xbox's first digital gaming download store.

  • Helped launch some of the World's most loved social games including: Bejeweled 2, FarmVille, Plants vs. Zombies, and more on MSN Games network and Bing Games.

Mike's Hard Lemonade, Washington

Associate Brand Manager
2006 - 2008

 

Mike’s is a $150 million/year alcoholic beverage brand.

  • Developed product features, new branding for mocktails, and successful marketing programs for five SKUs.

  • Managed all relations with retail and distribution partners in development of point of purchase materials, sales incentives programs, and promotion plans.

Wizards of the Coast / Hasbro, Washington

Global Brand Manager for Magic: The Gathering
2000 - 2006

 

Magic: The Gathering is a $400 million+ multimedia gaming brand, spanning PC, mobile, console, and tabletop products. It was one of the world’s first online digital collectable gaming products.

 

Experience

Skills & Tools

 
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AI &

BIG DATA

Chatbots, Predictive Modeling, Automation, Tableau

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CONTENT

STRATEGY

Google Analytics, Facebook Analytics, Twitter Ads, Hubspot, Salesforce, Zoho, Ad Campaigns

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PUBLIC SPEAKING & THOUGHT LEADERSHIP

Media Trained, Comfortable speaking to groups of all sizes

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BRANDING & BRAND STORYTELLING

Copywriting, Customer Journey Mapping, Brand Best Practices, Brand Identity, Rebranding, Storytelling and Messaging

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DESIGN & VIDEO

PRODUCTION

Adobe Creative Suite, Canva, Photoshop, Sony Video, Photograpy, Wix, Wordpress, Sound Recording, Podcasting

PRODUCT DEV & MANAGEMENT

Asana, Java, Jira, Microsoft Office, Slack, Trello, Zoom, Agile Methodologies

COMMUNICATIONS & PUBLIC RELATIONS

Cision, Meltwater, Prowly, Press Releases, Media Relations, Media Training, Story Pitching, Podcasts, Video Conferences, Crisis Management

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DIGITAL MARKETING & EXECUTION

Digital Marketing, Marketo, 

Hootsuite, Tweetdeck, 

Mailchimp, Constant Contact,

Send Grid, Survey Monkey

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SEO & SEM OPTIMIZATION

SquareSpace, SEMRush, Backlink Analysis, Meta Descriptions, Tags, On-page Optimization, Off-page Optimization

 

Education

2000
Bachelor of Arts Degree
University of Washington, Seattle, Washington
2020

Certification, Working Toward MBA

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Digital Marketing Automation, AI, and Analytics Certification, Kellogg School of Management, Northwestern University

2000 - Present

Additional Learning

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Professional development programs at Hasbro, Microsoft, NEM Foundation, Hubspot, and Riot Games
  • Digital Marketing Strategy 

  • Content Strategy

  • Global Communications

  • Media Training & PR

  • Product Development and Branding

  • Speaking & Leadership

  • Digital and Video Production 

  • Online Communities

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Looking for help with your project? Let's chat.