Project #1 - Digital Online Network Rebrand
NEM Blockchain & Symbol From NEM
Project Overview: I led this project alongside the Better Way Brand Agency and peers with the goals of:
1.) Defining and agreeing on the core philosophy that sits at the heart of the Codename: Catapult brand platform.
2.) Clarifying the core elements that sit at the heart of the proposition - why it exists, what makes it special, how it delivers, who it's for - and articulate those benefits to enterprise customers and other stakeholders.
3.) Bringing the brand narrative to life - verbally and visually.
The brand refresh was overwhelmingly approved by key stakeholders and the final product is set to launch in December 2020.
> Live Project: Website
Project #2 - Digital Online Network Transmedia
Inside NEM Blockchain Series
Project Overview: To create a transmedia educational series on the NEM blockchain platform and its ecosystem to help aid awareness and adoption of the open source technology.
The series was the first of its kind and was translated into five languages including Japanese, Russian, Italian, Spanish and Chinese.
The project included extensive research, content writing, storytelling, interviews, use cases, videos, video production, blog posts, articles, events, content strategy, and social media. The series helped grow the platform marketcap from 2 billion USD to over 9 billion USD in 2018.
In late 2020, the series rebranded as Inside Tokens.
Project #3 - Digital Online Network Engagement
Pokémon Trading Card Game Online Brand Exploration
Project Overview: The Pokémon International Trading Company hired me for a research project for new business opportunities for the Pokémon brand to engage lapsed players and keep advanced Pokémon TCG and online players challenged and interested.
The project resulted in identifying key new platform extensions and opportunities that were later put into their product portfolio. The site was revamped based on the research findings outlined in the research project.
> Final Project: Website
Project #4 - Grassroots Outreach & Community Building
Shawnee Kilgore & Joss Whedon Back To Eden Folklore Album
Project Overview: To create the branding and visuals for the LP launch of Back To Eden, a music collaboration and story telling between folklore music artist Shawnee Kilgore and Joss Whedon, blockbuster creator of the Buffy the Vampire Series and the Avengers movies.
The project included photography, digital media and culminated with the launch of the LP at the Alamo Drafthouse (where I moderated the live Q&A with Shawnee and Joss.)
Project #5 - Community Building & Grassroots Outreach
Cosmic Balance The Boardgame Kickstarter
Project Overview: Cosmic Balance is a hybrid board/card game of battling gods, angels, and demons for 2-5 players that was created, developed by Brian Tinsman and myself. (This was our first Kickstarter!) This is our fourth published boardgame including our previous game, Curses, which won the Mensa Select award and our other game, Angel Quest - The Random Acts of Kindness Cards which landed us on the Montel Williams Show as the "kindest family in America."
The project raised $35,321 via Kickstarter and was distributed via game stores worldwide.
Final Project: Website
Project #6 - Community Building & Grassroots Outreach
Angel Quest - The Random Acts of Kindness Cards
Project Overview: Angel Quest was a collectible card game and social networking startup based on the idea of ‘paying it forward’ – building a community of people interested in volunteering and kindness as a hobby. We raised $260,000 in seed money, secured retail placement in Hallmark and secured appearances on national and local TV including: The Montel Williams Show - How Kind Is America (aired on 3/7/08), KOMO TV Northwest Afternoon, Seattle King 5 Morning Show, and The Wright Place TV Show, and the Chat with Women Radio Show.
After sales of the product, proceeds went to women and children health charities including funding for the Compassionate Friends, a grief support group for families who have lost children.
The project also inspired the Mayor or Issaquah Washington to declare a proclamation that November 15th was to be declared National Kindness Week.
> Final Project: Website